Retail Design Creative Practices

COVID-19 has impacted retail business practices in every way imaginable. Retailers continue to become more creative to keep their stores going during these difficult times and have implemented many new ways of doing business. As retailers are reopening or looking forward to reopening, now is a time to implement some retail design practices to maximize their customers’ shopping experiences and encourage purchasing. Retailers can utilize the following retail design best practices as they transition from closed stores to operating during COVID-19.

This guide provides tips on:

  • Connecting with Customers

  • Retail Exteriors

  • Store Layout

  • Merchandising

For further retail assistance, please contact: Lisa Bates, lmbates@iastate.edu