Downtown Ames is always festive during the holidays! Join us for a night of fun holiday themed activities that are great for the whole family.

At 5:30pm, join us in Tom Evans Park for a Snow Magic Welcome! We’ll kick off the event, recognize and say thank you to the volunteers who helped repair and refresh the snowflake décor on the light poles, and welcome The Salvation Army as they kick off their bell ringing season with their kettle (and their Hot Holiday Punch)!

Participating Businesses

Morning Bell Coffee Roasters | 111 Main Street | Coffee filter paper snowflakes | We’ll have a special holiday drink menu for the evening & our small business friend Little Bohemia will be selling take home cookie decorating kits

Great Plains Sauce & Dough Co. | 129 Main Street | Coloring sheet with crayons | Hours 11AM-11PM. Pizza Christmas Tree coloring sheets with crayons – free with any purchase. 

Little Woods Herbs and Teas | 136 Main Street | Coloring sheets | Eggnog Fog

Dog-Eared Books | 203 Main Street | Make your own mini coloring book | We will offer a cocktail for purchase and free cookies!

Marmalade Moon | 207 Main Street | We will be open late until 8pm

Heroic Hair | 209 Main Street | A coloring page to take home

Treats On A Leash | 216 Main Street | No specials, but we will be open until 8 PM.

Kaylee | 218 Main Street | Save 20% on select items

Moorman Clothiers | 226 Main Street | TBD

Duck Worth Wearing | 232 Main Street | $5 gift card with every $35.00 spent & take a photo with Miracle Girl from the Disney Movie Encanto!

The Loft Resale | 233 Main Street | $5 gift card with every $35.00 spent

Life Distilled | 301 Main Street | Decorate a wooden ornament and scent it with essential oils | Life Distilled will be serving hot tea and flavored honey samples.

Lindsey Loo’s | 312 Main Street | Take home Christmas sticker sheet | Candy dishes and surprise discounts sprinkled throughout the store!

Cooks’ Emporium | 313 Main Street | In-store Specials and snacks

Moose on the Loose | 314 Main Street | Big Foot spotted at The Moose! Bring your camera! | In Store specials and Moose Munch.

Sweet Caroline’s | 316 Main Street | Hot Chocolate Bar

PhotoSynthesis | 317 Main Street | Candy Cane Reindeer | Custom photo ornaments ordered that night are $2 off

No Escape Iowa | 328 Main Street |Coloring Pages

Ames British Foods | 328 Main Street | Coloring Pages | We will be open until 8 have tea and biscuit samples

Everts Flowers Home & Gifts | 329 Main Street | Refreshments

U.S. Bank | 405 Main Street | Kid’s Activity

Back Alley House Plants | 501 Main Street | Coloring Pages | Double Leafy Rewards points and “Holidays in the Tropics” theme, selfie wall, leis, etc.

Octagon Center for the Arts | 413 Douglas Ave. | Discounts in the store & we will serve some hot chocolate so kids and family can warm up while waiting for carriage rides

Great Harvest Bakery and Cafe | 502 Burnett Ave. | Scratch off winter activity | We’ll have 3-cookie decorating kits available for $6.

Thank you to our sponsors!

Presenting Sponsor:

Gold Sponsor:

Ice Sculpture Sponsor:

Santa Sponsor:

Santa Host: