Snow Magic 2022

Downtown Ames is always festive during the holidays! Join us as we kick-off the holiday season with a snowflake lighting ceremony and activities and specials throughout Downtown!

December 2, 5:00-8:00pm – Snow Magic Kick-Off
Snow Magic Kick Off! Join us for a night of fun holiday themed activities that are great for the whole family. The Ames Main Street Holiday Farmers’ Market will be held at the American Legion (225 Main St.) from 5:00-8:00pm. Additionally, the night will feature an ice sculpture in Cynthia Duff Plaza, horse carriage rides between Main Street Station and the Ames History Museum, a visit from Santa and Mrs.Claus at 301 Main, and a snowflake lighting at Tom Evans Park at 6:00pm!

December 8 – Cy-Hawk Showdown
Cy-Hawk Showdown! The Iowa State vs. Iowa Men’s Basketball game will tip-off that evening. Show off your cyclone spirit in Downtown before and during the game!

December 15, 5:00pm-7:00pm – Wassail Fest
Participating businesses are providing samples of their favorite Wassail – better known as spiced cider! Pick up a card from a business and collect stamps from at least four to be entered to win a prize!

December 22 – Final Call for Shopping
Last call for holiday shopping! For all you last minute shoppers, come visit our businesses in Downtown Ames and finish up your list!

Story Walk: 12/4 – 1/15
Take a walk through downtown Ames and discover Snowmen at Night by Caralyn Buehner! Enlarged pages from this beloved picture book will be displayed in windows on Main Street for all ages to read and enjoy.

  • Ames Public Library (start)
  • Octagon Center for the Arts
  • Dog Eared Books
  • Great Plains Sauce & Dough Co.
  • Ames Tile
  • Whiskey River
  • Little Woods: Herbs and Teas
  • The Frame Shop
  • Chocolaterie Stam
  • Sweet Caroline’s
  • PhotoSynthesis
  • Cooks’ Emporium
  • Nook & Nest
  • ZW Mercantile
  • Life Distilled (end)

Thank you to our sponsors!



Dec 02 - 24 2022


Downtown Ames
304 Main StreetAmesUnited States